This is our favorite section on DIAF. It aims to capture the movers and shakers of this region – people who have made it from grassroots and have been recognized for their contribution, rags to riches stories and just people who have made their presence felt in a city that is constantly re-inventing itself in all areas.

Mug Face

Muggy

MUGFACE. What is it? Well, it is essentially a Mug with a mug shot or a funny shot of you on it! Sara Naja, Co-Founder of MUGFACE spoke to DIAF about the concept and the brand: DIAF: What is mugface … Read more

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Starbucks Reserve

Starbucks Reserve

I was curious to find out what this entire ‘Reserve coffee’ by Starbucks was all about. So, I went for the event that took place yesterday at the Starbucks Coffee, The Dubai Mall. So, what is Starbucks Reserve (Trademark)? These … Read more

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Dubai World Cup 2014

Dubai World Cup 2014

The DWC 2014 is the event that I look forward to every year. Due to unforeseen circumstances, I could not make it down this year, but I did manage to get some videos, courtesy my darling brother :), including one … Read more

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Dubai Festival of Lights

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Downtown Dubai will see a new expression of art and light from March 20-29, 2014, everyday from 7 pm to 12 am. The Burj Khalifa, The Dubai Mall, the Waterfront Promenade and the expanse of the Mohammed Bin Rashid Boulevard … Read more

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Adopt our furry friends

Adopt our furry friends

I am too passionate about this cause, or at least I have become now. 38 Smiles, the Cat and Dog adoption Center based in Dubai, has a message for all you animal lovers out there. We caught up with them … Read more

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VOSS – water from Norway, at your doorstep

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From an underground protected source in the pristine nature of Southern Norway, producing pure water like none other. Naturally low in Total Dissolved Solids and virtually free of sodium it is the purest way to a healthier lifestyle and a … Read more

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Peter Pan is coming to Dubai

Peter Pan is coming to Dubai

Did you know that Peter Pan is coming to town? YAK events, the same guys that brought the Chicago Musical to Dubai last year, is bringing them this coming March. The marketing tactics that this company adopts is noteworthy. First, … Read more

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Catch Champs of the Camp – Dubai’s very own movie

Catch Champs of the Camp

Watch Mahmoud Kaabour, Director, Champ of the Camp and Eva Sayre, Producer, Champ of the Camp talk about their homegrown movie: Do catch it in theaters January 30th, 2014, at Ibn Battuta Mall, Deira City Center and Wafi Grand Cineplex. … Read more

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Samsung launches people

Samsung launches people

Samsung Gulf Electronics today announced the start of its ‘Launching People’ campaign – an ambitious program that aims to discover and support talented individuals, the best of which will be rewarded with the practical, financial and technological support they require … Read more

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Roxi Rocked Dubai

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The longest-running American musical in Broadway history is in Dubai, and we recommend that you go watch it. The Chicago Musical opened to theater enthusiasts in Dubai last evening. The show is on from Dec 19-Jan 13, 2014. Roxi and … Read more

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