It doesn’t get hotter when it comes to fashion events and happenings than Dubai (well after the big three of course!). This section of Dubai in a Frame brings to you exactly that – fashion-forward Dubai along with the future of tomorrow, the emerging fashion designers in the region.

Chevy Impala 2014

Chevy Impala 2014

The 2014 Impala’s V6 engine was a smooth ride. Of course, its huge. It’s an American car, its gotta be! That is the first thing I said to my friend, ‘ it’s huge, it has to be a gas guzzler!’ … Read more

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River Island opens up to social media in the region

River Island opens up to social media in the region

…and so you get a virtual tour of the SS 2014 collection that has just hit the stores. And we can tell you, it was temptation land! From the jewelery to the dresses to the S-H-O-E-S! We took a short … Read more

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Le Chateau

Le Chateau

I was a whole two hours late to the Le Chateau event that took place at The Dubai Mall last week. The invite said, ‘Fashion Show: 5 pm.’ My arrival * heavily embarrassed* 7..ish pm. But this time, my tardiness … Read more

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From Madrid, with love

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We know this is ‘Dubai’ in a Frame. But, it doesn’t hurt to tell you what is going on in other leading metropolitan cities in the world. We were asked if we would be interested in telling you about a … Read more

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New Look SS 2014 Press Preview at The Mine Warehouse

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After starting the day at a dull event in Jumeirah, next to Magrudy’s, I am so glad that there was a New Look SS 2014 event waiting to be graced on the same day. The crowd, the reception of their … Read more

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Jaguar Style Stakes Judges talk to DIAF

Jaguar Style Stakes Judges talk to DIAF

Joelle Mardinian, Alanoud Badr and Jessica Kahawaty are serving as the three primary judges at this year’s Jaguar Style Stakes 2014. They spoke to DIAF about what to wear, what not to wear, how to wear it and how to … Read more

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Nine West SS 2014 collection

Nine West SS 2014 collection

Nine West hosted a ‘fashion dance’ (we are going to go ahead and call it ‘fashance‘) to showcase their latest Spring / Summer 2014 collection, which is inspired by the 60′s ‘Mod’ culture, along with indulgent styles from the East. … Read more

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Muji makes my life a tad easier

Muji makes my life a tad easier

Muji, the ‘no brand quality goods’ store, located in the Lower Ground level at The Dubai Mall, is a good pit stop for simply designed products that complement today’s hectic lifestyles. From furniture, to clothes to my favorite part, home … Read more

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Banana Replublic L’Wren Scott Collection 2013

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Take a look at the Banana Republic L’Wren Scott collection that was previewed to the press at it’s Dubai Mall branch last week. The lip-print shirt in white is an absolute favorite. Retailing at just AED 350, it looks like … Read more

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WIN AED 1000 Gift Voucher from Benetton with DIAF!

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DIAF is giving away AED 1000 gift voucher from Benetton! To see what amazing clothes and accessories that voucher can buy you, click here. What do you have to do to win? LIKE Dubai in a Frame on Facebook. You … Read more

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